A blogging routine varies between any blogger that you come across. Some of our practices are parallel while some are polar opposites of each other. When I attended The Blogcademy last May, we had a bit of conversation about our process as to where our ideas go, how we schedule posts, and what is our overall arsenal when it comes to actually punching out the content. I thought I would share the process that I go through when I produce my blog posts.
Step One: The Idea
I have my notebook at ease of access wherever I go so that when I receive an idea for a post, I remember to write it down. I am incredibly forgetful especially when I get ideas for posts in the most random places. Whether it is at my desk reading other online-content or cramming for a test the night before, they just come to mind. It is always good whether it is in your phone or a textile notebook to write down your ideas so you don’t forget them.
For those of you who are techies, I recommend the app Wunderlist. The app is a simple “to do” app which is available for your desktop, laptop, tablet, or phone in which you can sync them all up and list your post ideas and then check them off when they’re written! I have used it in the past, and it is a great application to place posts you are meaning to write in the future.
Step Two: Editorial Calendars
I feel that it is good to have your ideas for posts before you start jamming into the real “blogging” process. If you sit in front of your WordPress client, the ideas for posts will not just appear out of thin air, unless you are rather lucky. I have enough ideas for posts to back me up for months, but when it comes to the beginning of a month, I slot each post into a day for the month. When you do this, you can decide if your posts will differ by day, or you select features for each day of the week.
For my features on Clayton Gerard, I only have one that is consistent on the day of the week in which it is posted and that is Ten Link Tuesday for obvious reasons. When writing my monthly editorial calendar, I have my work on Tuesday already cut out for me. I then decide where I am to place my other posts throughout the month.
Editorial calendars can be as simple or as intricate as you want. I have seen people just bullet-point their posts on Google docs or some have a wall calendar where they write out everything. For me, I use my 2015 day planner because it has a month overview page where I can write down my posts for the month and get it down on paper. Once I have my posts decided for the month, I transfer them to my Calendar app on my iMac which syncs between my iPhone and laptop. I like this format because I have my day planner which I check every day then I have reminders to let me know what post I have due the following day.
Step Three: Content
I usually write out my content in the WordPress client then transfer it over to my hard drive after it is complete. After I have written my post, I then prepare the photos for the said post. I have the Adobe’s Creative Cloud Suite which I have nothing but great things to say about. For the price, I have gotten great use out of it and students get a discount. If you are on a budget, there are plenty of free photo-manipulation and vector design apps to make your photos pop in your posts.
Make sure when your posts are completed, you back up your files in the case that catastrophe strikes. I am fortunate enough not to have dealt with this, but consciousness and caution can’t do really much harm in the long run.
Step Four: Post
Before I post, I read through a couple of times to make sure I like how it sounds and I am sure about everything I have written, then I select the categories I want the post to fall under, write some tags to make it easier to find on my blog, and the post! Once the post has gone live on my blog, I then head over to my social media platforms and link them up to my blog. The culture of the internet has changed much in the last ten years where many of its users are consuming content through social media platforms such as Facebook, Twitter, Pinterest etc. This is why you see names like BuzzFeed,with over four-million likes because of the quick and easy access content to users across Facebook with the use of the “share” function.
Don’t forget to interact with those who are interacting with your content. If someone comments on your post, that is someone who has taken the time out of their day to acknowledge your hard work, so interaction with your audience should be a given.
1. I purchased The Rough Guide to Blogging in 2007 and while it may be somewhat outdated it has some great fundamentals to blogging which I still refer to all the way into 2015.
2. Interested in starting on WordPress? I recommend reading WordPress for Beginners by Reeta Krishna which shows you step-by-step how to set up your own WordPress blog.
3. Are you an aspiring master of Pinterest? This is the ultimate guide to doing so.
4. Kat from RockNRollBride and a headmistress at The Blogcademy has a column titled The Green Room covering blogging and business on the internet!
5. Ready to take blogging seriously? Take a peak to see if The Blogcademy is coming to town near you! If not, its time to sign up for their online class!
That is pretty much the surface level I go about when creating content on this blog. Like I wrote previously, there is no absolute way about your process when it comes to creating content. You have to find a format that works for you. That might be just opening up a document and free-writing, and to others might take much more time and setup when writing. I like to think of my blog as a mini magazine where I plan out everything ahead of time and write with the due dates in mind. The best part is, you feel like your own boss. I hope I encouraged people who are interestedin blogging to take the nosedive and start which leaves me with a question. For those reading, would you like Blog Bytes to be a regular series, where I write about these topics in depth? Let me know in the comments below or on my social media pages! With that, have a great weekend readers!
Photos featured by Sarah Williams